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| Direct marketing is passion
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AB blends both with complementary experience
in identifying your targets, packaging compelling offers,
and putting that personalized message in the hands of
the people it will hit the hardest. Everyone promises
lower costs and faster service. AB promises that while
striving towards the maximum return for your campaign,
there will be regular updates, advance scheduling and
no unpleasant surprises at the end.
For a complementary assessment,
contact an Act Big consultant. |
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| AB Direct Mail Campaigns:
Offer value, deliver the goods. |
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Target Audience
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Most companies possess a wealth of
knowledge about the preferences and habits of their
customers, even those with incomplete or outdated
information systems. With AB as a strategic partner,
we can tap that knowledge to identify your most
valued customers and then target similar individuals.
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Concept
Development |
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Packaging a compelling offer begins
with conceptual approaches to best attract your
target audience. AB brings professional design layout,
image rendering & typography, copywriting, graphic
& electronic artistry to every campaign. AB
will craft a piece that grabs their attention, retains
it, and compels them to act. |
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Campaign Creation |
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The next phase only occurs, once concept,
audience and delivery have been targeted, including
answers to: Does your list contain the right people?
Is it clean? Is your offer attractive? Have you
hit upon the value? Does the piece fit in their
mailbox? Then your piece with be submitted for your
final approval, putting in motion the vital steps
of final layout, proofing, camera-ready conversions,
file transfer & uploading and printing. The
difference you will appreciate most is while we
are executing the and managing all these critical
details, you will be informed. |
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Postage & Mailing |
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AB provides complete mailing solutions.
The postal service has strict guidelines governing
all aspects of your direct mail pieces including
the correct graphics, color, paper, and size before
it meets their requirements. From stuffing to sorting
to stamping, and everything in between, AB understands
the mail system and can insure a systematic campaign
that gets to your prospects on time and at the lowest
postage per piece. And we'll track your project
through the mail so you will know when it hits the
street. |
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Fulfillment |
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AB provides relentless management that keeps your fulfillment operations working, your customers or prospects happy and your
inventory in order. AB value's the contribution our people bring to fulfillment because it takes a particular mindset to get the details right every day. Flexible systems are
important too. AB can create a customized fulfillment process for your business which can be adapted to fit a particular need. |
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Related
Links |
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From
AB's Clients
Act Big's clients speak out on their firsthand experiences.
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AB
Newsletter
Right Impressions: Sign up for marketing tips & technical updates. |
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AB
Consultation
Discuss your needs with an Act Big Consultant - Free assessment.
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AB
Solutions
Proven methods to brand and succeed.
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AB
Services
Let us take the sting out of IT deployments.
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